[quote name=\'Chief-O\' date=\'Aug 22 2004, 09:04 PM\']>> And the reason for the cheaper prizes? British TV had strict limits on what they could give away back then imposed by the Independent Broadcasting Authority. If they could've given away bigger prizes back then, they would've. The regulators wouldn't let them.
And from what I read, they wouldn't let shows advertise brand names. If any of you have seen the UK Name That Tune intro on
TV Ark, you would have noticed that they didn't even mention the make of the car![/quote]
It was a huge victory for Anglia when they got the IBA to let them announce car makes and models on "$OTC"--previously, they had to even put duct tape over the VW logo on a Beetle.
At one point during the run of "$OTC," they also got the IBA to increase the maximum value of prizes they could offer--using the reasoning that if they didn't, they wouldn't be able to give away British-made cars on the show. The appeal to patriotism worked.