[quote name=\'The Ol' Guy\' date=\'Sep 22 2004, 12:07 PM\'] I think Clay's pretty much on it. Times change, and the beautiful melodies of Gershwin and Porter are rapidly leaving the airwaves and are replaced by music where the rhythm and a hook phrase is more important than a melody (It has a good beat, I can dance to it, I'll give it a 92, Dick). Since producers want young demos, they're just playing up to what the crowd is listening to. It takes concentration and time to appreciate a well-crafted song/melody/theme, and the mass venue just isn't bothering. [/quote]
Same goes with why most commercials don't come up with original jingles or music anymore.
Most commercials nowadays seem to use songs from the 60's and 70's as their "jingle", either derived from the main part of the song (FF Survey Question: Name a commercial that used Marvin Gaye's "Let's Get It On" or The Human Beinz's "Nobody But Me" as their jingle), or used a minor part of a song for the meat of their jingle (Chevy's "I Like to dream" from Steppenwolfs Magic Carpet Ride).
What it all boils down to is that:
a) The newer Songwriter/Composer schools don't teach the old school ABCs on how to write or play original material anymore -- nowadays it's "write or compose a 10-second bit, lather, rinse, repeat.
b) Companies who are looking to use recorded music want it done for little or no expense. To them, it's cheaper to buy the rights to an existing song, or if they can get a catchy tune performed by a high school junior with a good synthesizer for $200, then it's a deal!
And yes, the "Balderdash" theme has been the most entertaining new theme in quite a long time!!! That show in general has really grown on me, and some of the commeraderie between the celebs and Elaine is getting into MG'7X proportions.
Tim