Nobody has hollower brains than people who refuse to look at the evidence. I guess
Variety's in on the conspiracy, too, when they mention the big year-to-year increase in prime time ratings for GSN during the third quarter 2004. And the
accountants at Liberty must also be hollow-brainers when they show the network improving its financial performance significantly in 2004.
If this is a failed experiment, GSN wants more and more failures. You might dislike the network and that's your right, but the hard numbers show GSN is doing pretty well right now.
The network has sure rebounded from the bad ratings it suffered for much of 2003. Talk about an experiment failing...the stuff GSN was showing in prime time for the second and third quarters of 2003 really tanked.
Going forward, the network's long-term health depends on getting into more households. GSN now claims 57 million in household availability, a new high. But that's far short of the 80-90 million the cable big boys enjoy.
IIRC, Cronin told the Prof that his target is 70 million. That seemed pretty unattainable to me when I read it, but now it's looking more doable. GSN has to sustain improvement in younger demos, though, to convince the system operators that it's not just a retirement-home specialty.