[quote name=\'cmjb13\' date=\'Nov 23 2004, 11:48 AM\'][quote name=\'TimK2003\' date=\'Nov 23 2004, 11:18 AM\']3) Why are the spots dominated by elderly scooter, home healthcare, and insurance spots?
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[/quote]Probably because lots of elderly people are watching Price.
College kids don't buy scooters (well, at least the elderly ones)
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TPiR may be old-skewing as far as Nielsen is concerned, yet audiences are typically dominated by college students. One possibility for this dichotomy is that the students are
on the show, not
watching it. :-) Seriously, Nielsen does not measure college dorms, where most students watch
TPiR.
Then again, it's never too early to plan for old age, right?