That is intriguing, from the standpoint of "1959 dollars". I chuckle when I read the old Lowell games brochures, with many of the games released in the 1955-1958 years in the $2.98 range, with Beat The Clock at $3.98, which was probably considered pretty pricey for the mid 50s...or was it? Jeopardy, Eye Guess and several other MB games in the mid-60s retailed at right around $2.98 early on, if I remember correctly. Password, with a $2 tag, went for as little as $1.39-$1.59 at deep discount stores. Anyone have some comparative prices for, say, Monopoly, Clue and Candy Land in those years? Granted, licensing was probably part of the higher price, but it seems putting out a game at $3.98 back then seemed pretty bold.