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Author Topic: Tracking Prime Access 1st-Run Shows  (Read 8329 times)

Jimmy Owen

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« on: March 29, 2005, 11:18:16 PM »
Just doing some spring rearranging of the junk and I ran across an issue of Variety dated 4/2/75 that listed the Nielsen's all of the first-run shows that played in prime access for Nov. 74.  Only shows that played on 10 or more stations were listed.

The results:
1. Lawrence Welk
2. Hee Haw
3. Wild Kingdom
4. TPIR
5. HS
6. TorC (went out of production in mid-season)
7. New Candid Camera
8. TH
9. LMAD
10. NTT
11. Wild World of Animals
12. Untamed World
13. National Geographic
14. $25KP
15. Wait til Your Father Gets Home
16. Animal World
17. TTTT
18. Police Surgeon
19. World At War
20. DC
21. Last of the Wild
22. Celeb Sweeps. (Syndicator Colbert/Rosen; only 13 stations aired it)
23. Concentration
24. J!
25. WML
26. MP
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MikeK

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« Reply #1 on: March 29, 2005, 11:34:01 PM »
[quote name=\'Jimmy Owen\' date=\'Mar 29 2005, 11:18 PM\']Just doing some spring rearranging of the junk and I ran across an issue of Variety dated 4/2/75 that listed the Nielsen's all of the first-run shows that played in prime access for Nov. 74.  Only shows that played on 10 or more stations were listed.

*snip*

20. DC
26. MP
[/quote]
My brain must've powered down for the night a smidge early.  What's MP?

#20 is Dealer's Choice, in case anybody spent some time thinking about it, like me.

Edit:  It just hit me--Masquerade Party.  Darn those obscure shows we rarely talk about.
« Last Edit: March 29, 2005, 11:36:53 PM by hmtriplecrown »

FeudDude

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« Reply #2 on: March 29, 2005, 11:54:15 PM »
Wow, I'm surprised at the low ratings that the syndicated J! got back then.

I guess pairing the show with Wheel went a long way.  Either that or Alex Trebek appeals more to the masses.
« Last Edit: March 29, 2005, 11:54:48 PM by FeudDude »

Don Howard

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« Reply #3 on: March 29, 2005, 11:57:21 PM »
[quote name=\'FeudDude\' date=\'Mar 29 2005, 11:54 PM\']Wow, I'm surprised at the low ratings that the syndicated J! got back then.
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The big damn lightbulbs on the set scared the children.
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trainman

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« Reply #4 on: March 29, 2005, 11:57:35 PM »
[quote name=\'Jimmy Owen\' date=\'Mar 29 2005, 08:18 PM\']22. Celeb Sweeps. (Syndicator Colbert/Rosen; only 13 stations aired it)
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I didn't even know this existed until I recently expanded my collection of TV Guides From the Week I Was Born (September 21-27, 1974) with the Los Angeles Metropolitan edition.  KABC aired it at 7:30 Thursday nights.
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BrandonFG

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« Reply #5 on: March 30, 2005, 12:56:43 AM »
[quote name=\'Don Howard\' date=\'Mar 29 2005, 11:57 PM\'][quote name=\'FeudDude\' date=\'Mar 29 2005, 11:54 PM\']Wow, I'm surprised at the low ratings that the syndicated J! got back then.
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The big damn lightbulbs on the set scared the children.
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Wheel has 1.5 million of 'em, and it's still the #1 damn show in the country. :-P
"It wasn't like this on Tic Tac Dough...Wink never gave a damn!"

zachhoran

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« Reply #6 on: March 30, 2005, 08:08:57 AM »
[quote name=\'fostergray82\' date=\'Mar 30 2005, 12:56 AM\'][quote name=\'Don Howard\' date=\'Mar 29 2005, 11:57 PM\'][quote name=\'FeudDude\' date=\'Mar 29 2005, 11:54 PM\']Wow, I'm surprised at the low ratings that the syndicated J! got back then.
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The big damn lightbulbs on the set scared the children.
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Wheel has 1.5 million of 'em, and it's still the #1 damn show in the country. :-P
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But did either that J! set or the 1978-81 TJW set have more lights than Wheel does.

Ian Wallis

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« Reply #7 on: March 30, 2005, 08:46:06 AM »
Quote
22. Celeb Sweeps. (Syndicator Colbert/Rosen; only 13 stations aired it)


13 stations - no wonder I never saw the nighttime version in my area (arghh...)

How could a show get the go-ahead with only 13 stations?  Does anybody know if the 1976 syndie version was seen on more?

Interestingly, I have a bunch of Nevada TVGuides from that time frame, and Ch 10 Sacramento (which was listed in Nevada back then) picked up "Celebrity Sweepstakes" in the summer of 1976, and started running the 1974 shows before the fall '76 episodes were released.  (Maybe that was the 14th station to pick up the '74 shows!)

Oh...and the '74 version was also carried by Ch 7 in Boston.
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zachhoran

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« Reply #8 on: March 30, 2005, 09:01:51 AM »
[quote name=\'Ian Wallis\' date=\'Mar 30 2005, 08:46 AM\']
Quote
22. Celeb Sweeps. (Syndicator Colbert/Rosen; only 13 stations aired it)


13 stations - no wonder I never saw the nighttime version in my area (arghh...)

How could a show get the go-ahead with only 13 stations?  Does anybody know if the 1976 syndie version was seen on more?


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There were some shows in the 80s did didn't get too many stations picking them up. It was reported on ATGS that Pitfall was only seen on about a dozen stations in its original run(WLIG on Long Island aired reruns of it in the mid 80s). The original Lingo and Yahtzee didn't exactly get high coverage, either.

Jimmy Owen

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« Reply #9 on: March 30, 2005, 09:05:02 AM »
The reason shows got green-lighted with very few stations back then was that barter was the exception, rather than the rule as it is today. Stations paid cash for them and kept all commercial inventory.  As Trainman pointed out, KABC had it, as well as WABC and WXYZ Detroit (at that time an ABC O&O.)  If WLS and KGO were on board as well, that would be enough to start production.  Some of the other games that had low clearances in prime access were DC with 47 stations, WML with 46, Concentration and J! with 37 and Masq. Party with 20 stations.  Most cleared were LMAD with 129 markets, TPIR with 124 and HS with 122.

Nowadays, of course, national advertisers have to be on board before a show is declared a firm go, and the show must have commitments from virtually every market in order for the national advertiser to be interested.


In that same issue there was an interesting article about a gentleman named Eugene Jones, who specialized in making documentary films that take years to produce, edit and finish.  From the article. "So what does he (Jones) live on in the meantime?.......the riches from "Sale of the Century," a game show he syndicates in 48 markets..."
« Last Edit: March 30, 2005, 09:21:53 AM by Jimmy Owen »
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zachhoran

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« Reply #10 on: March 30, 2005, 09:24:00 AM »
[quote name=\'Jimmy Owen\' date=\'Mar 30 2005, 09:05 AM\']Some of the other games that had low clearances in prime access were DC with 47 stations, WML with 46, Concentration and J! with 37 and Masq. Party with 20 stations.  Most cleared were LMAD with 129 markets, TPIR with 124 and HS with 122.


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Didn't syndie WML and Concentration air earlier in the day in some areas? Surely a show with only 30 or 40 stations clearing it wouldn't last as many seasons as those did.

Ian Wallis

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« Reply #11 on: March 30, 2005, 10:32:56 AM »
Quote
Didn't syndie WML and Concentration air earlier in the day in some areas? Surely a show with only 30 or 40 stations clearing it wouldn't last as many seasons as those did.


In my area, "Concentration" aired weekdays at 1 p.m.; and "What's My Line" weekdays at 2:30 p.m.  

It's surprising to see "Concentration" with such low ratings considering it was only in the second year of a five-year run.  Maybe the ratings and station numbers were for prime access only(?)

Also, "TTTT" was aired earlier in some cities as well.  In a 1975 TV Guide article, Kitty Carlisle talked about a letter she got that asked why she was always so dressed up at 11 in the morning.  She replied by saying in many cities it was seen at 7 at night.
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uncamark

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« Reply #12 on: March 30, 2005, 03:12:25 PM »
[quote name=\'FeudDude\' date=\'Mar 29 2005, 11:54 PM\']Wow, I'm surprised at the low ratings that the syndicated J! got back then.

I guess pairing the show with Wheel went a long way.  Either that or Alex Trebek appeals more to the masses.
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At the time, people thought that "J!"'s problem in access was that it was--too cerebral.  Kids controlled the set at 7:30/6:30 p.m. and were entranced more by the funny costumes on "LMAD" or the blinking "Squares" board or *everything* on "TPIR" than "J!", even with the attempt to jazz up the set for nighttime.

chris319

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« Reply #13 on: March 30, 2005, 04:57:32 PM »
Quote
The reason shows got green-lighted with very few stations back then was that barter was the exception, rather than the rule as it is today.
Barter has nothing to do with it. In the '70s all you needed was a commitment from one network station group -- five stations -- for a "go". Call it one-stop shopping if you will. If we could get, say, the ABC stations to pick up Match Game PM or the NBC stations to pick up nighttime TPIR, production costs were covered. The rest was profit for the production company.

Let's say a week of Match Game cost $120,000. Divide that by six and you get $20,000 per show. Assume there are five stations in a network station group. Divide $20,000 by five and you get $4000. There were 12 30-second avails per show, so each spot had to sell for at least $333 just to break even. If you could get stations from each of the top 10 markets on board you could lower the price to the station group and keep a little more profit.
« Last Edit: March 30, 2005, 04:58:44 PM by chris319 »

Jimmy Owen

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« Reply #14 on: March 30, 2005, 05:39:40 PM »
Agreed, but I'd be hard-pressed to name even one show in syndication today (even off-network strips) that don't have some kind of national advertising (more properly barter + cash) tied to them.
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