The real impact of 9/4/72 was the fact that CBS was back as a major player in the daytime (non-soap) wars for the first time in nearly 10 years. With the March 72 premiere of "The Amateur's Guide to Love", CBS went nearly ten years without scheduling a new daytime game show since the 1962 premiere of "To Tell the Truth", and for years only had the two games "TTTT" and "Password". CBS probably figured that it was just easier to slot repeats of "The Lucy Show" and "My Three Sons" than to try to get anything close to the twin acme of "TTTT" and "Password". But for CBS to turn around and get three new games on the schedule in one day -- each wilh innovative, exciting elements and enhanced production values -- it was nothing short of exciting to see three new games in one day.
And Lord, did we need the new blood to provide us with the diversion. Not long after these shows premiered, we had the extremely tragic news of the slayings of Israeli athletes in Munich. As ABC's Jim McKay held court on ABC, there were the new shows on CBS, diversions from the tragedy, as game shows seem to be sometimes.
"Price" in particular, since it's still on the air, holds a special place. It's been the only game show ever to continually run for over thirty years. Over dinner Sunday night post-"TPIR Live", a bunch of us (including the evening's host Todd Newton and announcer Randy West) were marvelling over the durability of the show, and how it's galvanized families where, in some cases, you have three generations watching the show together. It's how CBS has been able to keep "Guiding Light" and "As the World Turns" on lo these many years, and the same phenomenon has occurred with "Price".