[quote name=\'davemackey\' date=\'Feb 18 2006, 06:08 PM\'][quote name=\'chris319\' date=\'Feb 18 2006, 09:11 PM\']It sounds like Kalehoff by himself with his MOOG synthesizer and with bass guitar and percussion overdubbed later. Does that sound about right, Mr. Mackey?
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It might have been a little combo, but Kalehoff does play guitar as well and may have done his own guitar/bass overdubbing. So it could have been a one-man band. The percussion sounds electronic, when it's there at all.
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I'm enough of a Kalehoff fan that I got the Robert Moog documentary DVD which shows Maestro's Schaefer Beer TV spot. It sounds like he used the same MOOG on the Schaefer spot as on Concentration -- in fact, save for the vocals, you think you're listening to a G-T game show theme when you watch it. The Schaefer spot contains some snare hits a la Concentration, but instead of bass guitar we hear another Kalehoff trademark: the glockenspiel, an instrument which figures prominently in the TPIR and Tattletales music.
Here is a little snippet I found:
3 January 1969, New York Times, pg. 44:
The Schaefer beer boys, pleased as punch with the result of their 1968 talent hunt, are going to give it a go again this year. What they’ll be looking for once more will be musical groups or soloists to belt out an old favorite, “Schaefer Is the One Beer to Have When You’re Having More Than One,” in all of their radio advertising in their 14-state marketing area.
(...)
Then, by spring, B.B.D. & O. will have the winners, and their specially arranged renditions of the Schaefer jingle will flood the airwaves.