[quote name=\'rebelwrest\' post=\'126845\' date=\'Aug 9 2006, 11:43 PM\']
I think the idea of advertisers going for the 18-35 year olds because they have the most spendable money (forgive me if that sounds confusing or wrong) is Bulls**t. With student loans, most young people in entry level jobs, and that demographic buying their first basic necessities, cash or the most gullible.
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Basic necessities? Such as soap, shampoo, ketchup, toilet paper?
There's no established brand that I really buy of anything except deodorant--I use Old Spice exclusively. Otherwise, I buy whatever is on sale, or occasionly, if I see something advertised on TV, I will try it (moreso with food).
Meanwhile, my parents are set in what they buy...Era Detergent, Bounce fabric softener, etc., and they really don't seem to change from this.