[quote name=\'tvrandywest\' post=\'149292\' date=\'Apr 1 2007, 03:03 PM\']
Now, riddle me this: Why does federal law require disclosure of paid product placement deals on game shows, but not on dramatic shows where brand name items are routinely placed, mentioned and integrated into the program for a fee?[/quote]
Don't know about the law, but I have noticed this season a number of "promotional consideration" credits on scripted shows this season, from "Andy Richter, P.I."'s Dell computer to "Heroes"' Apple computers to "The Office"'s Staples shredder, trip to the Olive Garden and--HP computers. It would seem to me that since the nets don't do anything they don't have to do, there could be a law involved here.
ObGameShow: For those who might be puzzled about the mezzi.com credit on "DOND," turns out Mezzi makes--aluminum and other metal briefcases. I'm surprised they didn't demand that Howie say "Open the case from mezzi.com" every time.