[quote name=\'JasonA1\' post=\'154855\' date=\'Jun 10 2007, 02:07 PM\']
Here's the presumed source of that notion, courtesy of
Game Shows '75:
"CBS daytime programming chief Budd Grant urged Mark Goodson to revive the program in 1972, but Goodson realized the original version wouldn’t work with their daytime budget (four rounds of bids on a dishwasher?), so with Grant’s acquiescence, he revamped the entire show."
I take it that was culled from industry books, interviews and that sort of thing as well.
[/quote]
Here's a short passage from Maxene Fabe's book "TV Game Shows!" (1979):
The original Bob Stewart version of the show, which had aired over NBC and ABC in both daytime and nighttime versions from 1956 to 1965, had been like all game shows, a half-hour show. And in 1972, almost ten years later, that was what CBS had in mind when daytime vice-president Bud Grant called Mark Goodson to revive it.
... To his dismay, it took Goodson all of one week to realize that the old game, the original concept for The Price Is Right, no longe worked. Having contestants spend six or seven minutes making three bids on a modestly priced coffee table in these inflated times was boring; yet no show could afford to give away prizes expensive enough to make three bids interesting.
... Goodson told Grant his reluctant conclusion: "Unless you want a whole new show, we're going to have to cancel our deal," he said.
"No," said Grant. "Go ahead. I trust you. Overhaul it from top to bottom if you have to."All the usual caveats about Maxene Fabe's book apply, of course.