Can't say I'm a fan of the campaign, by and large. The ads annoying as hell, and the network image being presented in the campaign doesn't really match what's airing on the schedule at-large at the moment. A feel-good retro style summer image campaign doesn't seem like a solid fit for Millionaire, the poker shows, Russian Roulette, etc. (Lots of modern, and therefore usually darker, shows) - which make up a majority of the schedule.
/Nevermind that, again, a lot of the spots are just..not good.
//GSN's in-house promos haven't been particularly good since the early part of the decade, IMO.