[quote name=\'Neumms\' post=\'205767\' date=\'Jan 8 2009, 11:46 AM\']
If 18-40 year olds are the issue, maybe the host is part of the problem. Regis Philbin isn't exactly young and vibrant, and he doesn't come off as well on Password as he did on Millionaire, where he could sit and chat.
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And since WHEN did CBS decide to care for the younger demos? Outside of the Monday Night comedy line-up (Rock, Paper, Scissors, Lizard, SPOCK!!!) their other primetime (mostly crimetime) shows are pulling in boku numbers mostly in the older demos.
Heck, when those primers air opposite American Idol in the past and most likely again in the next few months, they are DEFINITELY losing the younger demos, but they sure make up for it in the older demos to place a respectable second place in the network ratings against AI -- well ahead of NBC & ABC. And of course we know who advertisers are going after on TPIR -- those older demos with disposable (Depends) incomes.
Yeah, it's more than likely the poor celebrity players who brought down MDP, but if CBS says they canned it solely for lack of younger demos, then why the hell did they place it after 60 Minutes!?!? -- I don't know of too many 20-somethings who watch a bunch of 80-somethings discuss topics geared for 50 or 60 year olds.
MDP should move to Monday nights if they want the young-un's attention. Otherwise, if it's pulling in solid numbers for those over 25, then don't fix what's broken. CBS is in a great position -- let FOX, ABC & NBC fight it out with each other on the reality and other unintelligent programming between them, while the Tiffany Network continues to own the older audiences with solid shows.