[quote name=\'Don Howard\' post=\'207326\' date=\'Feb 1 2009, 11:54 AM\']
It's a case of damned if you do and damned if you don't.
You keep interrupting and you keep repeating or perhaps adding information which the news team had just been made aware of and you have the masses screaming to get back to regular programming.
Or you stop the dissemination of information and you run the risk of someone who may have just tuned in and not knowing that he or she needs to make preparations for a hazardous weather situation.
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There's a big difference in program interruptions for winter weather vs. severe/tornadic/hurricane weather.
If you have a good meteorologist in your town, you'll have AT LEAST a 24 hour warning of potential heavy snow/ice/blizzard conditions. No real need in pre-empting programming for hours on end if the storm is in full progress (crawls & reduced screens can easily do the job by listing closures, delays and important contact numbers).
In the case of non-winter, severe weather, then yes, I can see preempting programming for several hours since monitoring approaching severe weather which can spawn tornadoes at any time is definitely deserving of constant coverage until the vast majority of the viewing area is out of the woods.
One other reason why TV stations have gone ape shiat over every little storm in recent years is that most radio stations gave up on reporting live weather due to automation or satellite-run programming, despite these same stations being the main lifeline to most residents once the power goes out.
I'm sure the majority of the "storm that wasn't" coverage blitzes will start to be on the decline as TV stations are cutting back their staff, leaving only the "yes, the storm did hit" pre-emptions to knock out regular programming. It's going to be tough for a station to have only their weather staff ad libbing on a blizzard for 4 hours straight if they have nobody to go live to in the elements.
It's nice to live out in Colorado where getting 24-36 inches of snow a pop on a regular basis doesn't even make the weather or news departments flinch. Their motto is "It's snowing again, you know the drill -- Deal With It!".