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Author Topic: TPiR Feburary 9th ratings (top 25 markets)  (Read 25052 times)

CarShark

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #45 on: February 16, 2009, 09:00:45 PM »
[quote name=\'chris319\' post=\'208301\' date=\'Feb 16 2009, 06:38 PM\']By way of reference, take an unspectacular game show from the days of old, say Body Language. An educated guess is that Tom Kennedy was making around $3,000 to $5,000 per week, or $156,000 to $260,000 per year, and he was taping 52 weeks per year to Drew's 39. This is why I say Drew is way, way, beyond the pale overpaid. Adjusting for inflation, $1,500,000 to $2,000,000 per year would be a more realistic salary for that position, considering it is a one-hour show.
[/quote]I think CBS (since they wanted him soooo much) decided that to attract a comedian, they had to pay him like one, rather than like a game show host. Because I suck at Teh Google, I can't find the article where Drew mentioned rather candidly that he misses being a comedian and that the money is a part of it. He mentioned that Chris Rock made over $10 million last year doing a handful of shows, as opposed to him making $8 million for several months of shows. I think CBS may have offered him something in-between, like $3 or $4 million, and he passed, thinking he could get more on the stand-up circuit. CBS knew they could still make quite a bit of profit, so they kept upping it until Drew was happy. I would argue that he is better known nowadays than TK was back then, especially in the younger demos advertisers want, so he's worth more than $1.5-$2 million.

chris319

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #46 on: February 16, 2009, 10:51:31 PM »
But viewers are tuning out and the demos haven't improved -- he clearly isn't the ratings draw they were hoping for. CBS exercised remarkably poor judgement in doing the things you listed. The job requires an emcee, not a comedian. People aren't tuning in to see him. He is mediocre as an emcee: he does not know how to move slow contestants along, he does not know how to build suspense or excitement, he seems to have little sense of time, and he comes across with an indifferent attitude. Drew was all set to retire and photograph soccer matches until he was tapped for Power of 10. Now CBS is paying way too much for him.
« Last Edit: February 16, 2009, 10:56:12 PM by chris319 »

MizzouRah!

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #47 on: February 16, 2009, 11:49:22 PM »
[quote name=\'chris319\' post=\'208319\' date=\'Feb 16 2009, 11:51 PM\']
But viewers are tuning out and the demos haven't improved -- he clearly isn't the ratings draw they were hoping for. CBS exercised remarkably poor judgement in doing the things you listed. The job requires an emcee, not a comedian. People aren't tuning in to see him. He is mediocre as an emcee: he does not know how to move slow contestants along, he does not know how to build suspense or excitement, he seems to have little sense of time, and he comes across with an indifferent attitude. Drew was all set to retire and photograph soccer matches until he was tapped for Power of 10. Now CBS is paying way too much for him.
[/quote]
Thanks for the breakdown of potential ad revenue vs. cost.  I had no idea they could be turning these kind of profits. Do you know if the current ad rates are in line with the last few seasons of the Barker days, or have they adjusted them for Drew? And I agree with your review of Drew. After almost 2 seasons under his belt, he's tolerable at best. I give the guy credit for trying, but it's just not the perfect fit.

chris319

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #48 on: February 17, 2009, 12:02:25 AM »
I wish I had a better idea of all of these figures, ad rates included. As I say, there is no small amount of guesstimation on my part but it's better than nothing. And yes, this is the magnitude of revenues we're dealing with. It's how they could pay Barker $10 million or whatever he was making, and how Drew can make $7 or $8 million. These guys and/or their representatives are shrewd.
« Last Edit: February 17, 2009, 12:41:21 AM by chris319 »

tvwxman

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #49 on: February 17, 2009, 09:23:21 AM »
[quote name=\'chris319\' post=\'208324\' date=\'Feb 17 2009, 12:02 AM\']
I wish I had a better idea of all of these figures, ad rates included. As I say, there is no small amount of guesstimation on my part but it's better than nothing. And yes, this is the magnitude of revenues we're dealing with. It's how they could pay Barker $10 million or whatever he was making, and how Drew can make $7 or $8 million. These guys and/or their representatives are shrewd.
[/quote]
I absoultely get the feeling that CBS thought (or still thinks) that Drew would be cross promotable into other dayparts , and were 'investing' in him... I mean, isn't that why they were so high on Dave Price in the first place?

Drew's salary may very well be a package deal for him...maybe it included "Power of 10"'s hosting salary?
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TroubadourNando

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #50 on: February 17, 2009, 08:05:33 PM »
Quote
I think CBS (since they wanted him soooo much) decided that to attract a comedian, they had to pay him like one, rather than like a game show host. Because I suck at Teh Google, I can't find the article where Drew mentioned rather candidly that he misses being a comedian and that the money is a part of it. He mentioned that Chris Rock made over $10 million last year doing a handful of shows, as opposed to him making $8 million for several months of shows. I think CBS may have offered him something in-between, like $3 or $4 million, and he passed, thinking he could get more on the stand-up circuit. CBS knew they could still make quite a bit of profit, so they kept upping it until Drew was happy. I would argue that he is better known nowadays than TK was back then, especially in the younger demos advertisers want, so he's worth more than $1.5-$2 million.

I'd like to see that article. If what you say is true (and I have no reason to doubt it), I wonder if Drew won't leave after his five-year deal is up.

TimK2003

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #51 on: February 17, 2009, 08:27:54 PM »
[quote name=\'MizzouRah!\' post=\'208321\' date=\'Feb 17 2009, 12:49 AM\']
Do you know if the current ad rates are in line with the last few seasons of the Barker days, or have they adjusted them for Drew?
[/quote]


I read an article in The Denver Post that said that TV execs are predicting ad revenue to drop 20-30% across the board in 2009.  

It's a safe bet that using the current state of the economy alone would suggest that CBS easily made more money with TPIR in Barker's final years than what they do now with Drew.

chris319

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #52 on: February 17, 2009, 11:13:48 PM »
Quote
CBS easily made more money with TPIR in Barker's final years than what they do now with Drew.
You may have something there. If Barker was reportedly making $10 million and Drew is reportedly making around $8 million, that's only a $2 million gap -- however, add another million to Barker's salary because he insisted on taping five shows over four days to Drew's six shows over three days. Even with a $3 million gap between Barker and Drew, sales are probably down more than that. Still, it's probably a safe bet that the show is still quite profitable.

CarShark

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #53 on: February 18, 2009, 08:31:53 PM »
How much revenue is generated by the sponsored prizes? I seem to remember that one of the reasons we don't always see games that use small prizes (Bonus Game, Secret "X", Pathfinder, etc.) is because they're rarely sponsored, outside of Libman's Wonder Mop. This has been the case for a while, at least a couple years before Drew arrived.

Joe Mello

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #54 on: February 18, 2009, 10:00:01 PM »
[quote name=\'CarShark\' post=\'208434\' date=\'Feb 18 2009, 08:31 PM\']How much revenue is generated by the sponsored prizes?[/quote]
I always thought that at least for the small prizes, spots were given to the companies in exchange for getting the prizes for free or less than retail, therefore reducing production costs.
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chris319

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« Reply #55 on: February 18, 2009, 10:20:23 PM »
Quote
I always thought that at least for the small prizes, spots were given to the companies in exchange for getting the prizes for free or less than retail, therefore reducing production costs.
Not spots as in :30 commercials, but the prize supplier's description (ad copy) is read by Rich Fields.
« Last Edit: February 18, 2009, 10:28:13 PM by chris319 »

chris319

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« Reply #56 on: February 20, 2009, 02:35:06 AM »
Here is a fun fact from Daily Variety:

Quote
The Peacock currently shells out $1.7 million - $1.8 million a week in licensing fees for its longtime sudser 'Days of Our Lives.'
That's about $90,000,000 per year.

Let's revisit the TPIR budget. Let's total talent, production and prizes:

$8,000,000 Drew's salary

$10,000,000 Other production costs

$5,000,000 Prizes

Total: $23,000,000

Now if we take DOOL's annual license fee and divide it in half we get $45,000,000 per year; divide by four and we get just about $23,000,000 per year. So perhaps my figures for TPIR were a bit low? We don't know how much ad revenue CBS brings in and we don't know how much CBS keeps.

What do we guess TPIR's prize budget is? $5,000,000 divided by 39 weeks comes to around $128,000 per week. Does that sound right?

- Both shows are one hour in length.

- TPIR has less desirable demos.

- TPIR is cheaper to produce: six shows in three days, smaller cast, skeletal writing staff.
« Last Edit: February 20, 2009, 02:38:30 AM by chris319 »

TLEberle

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TPiR Feburary 9th ratings (top 25 markets)
« Reply #57 on: February 20, 2009, 02:43:35 AM »
[quote name=\'chris319\' post=\'208488\' date=\'Feb 19 2009, 11:35 PM\']What do we guess TPIR's prize budget is? $5,000,000 divided by 39 weeks comes to around $128,000 per week. Does that sound right?[/quote]I think you're low by half. I remember reading a couple of places that TPIR gave away upwards of $10m worth of stuff in several of the most recent years, roughly $57,000 an episode if that's true. $128,000 per week would barely cover the winning showcases.
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Casey Buck

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« Reply #58 on: February 20, 2009, 02:59:41 AM »
[quote name=\'TLEberle\' post=\'208489\' date=\'Feb 19 2009, 11:43 PM\'] [quote name=\'chris319\' post=\'208488\' date=\'Feb 19 2009, 11:35 PM\']What do we guess TPIR's prize budget is? $5,000,000 divided by 39 weeks comes to around $128,000 per week. Does that sound right?[/quote]I think you're low by half. I remember reading a couple of places that TPIR gave away upwards of $10m worth of stuff in several of the most recent years, roughly $57,000 an episode if that's true. $128,000 per week would barely cover the winning showcases.
 [/quote]According to Joe Capitano's season finale recaps at golden-road.net, TPiR's total winnings were $12,717,617 for Season 36, $11,438,571 for Season 35, and $11,135,541 for Season 34.

Season 36 was more because they taped 190 episodes, rather than the usual 175. This averages out to about $65,000 per show, which might be a higher per-episode prize budget than any other non-primetime game show.
« Last Edit: February 20, 2009, 03:08:30 AM by Casey Buck »

chris319

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« Reply #59 on: February 20, 2009, 05:48:21 AM »
Is a standard season 35 or 39 weeks for TPIR?

A standard cycle in television is 13 weeks.

13 * 2 = 26

13 * 3 = 39

13 * 4 = 52

We'll say $10,000,000 for prizes. This accounts for prizes won playing games, but does not take into account prizes declined by contestants.
« Last Edit: February 20, 2009, 06:12:15 AM by chris319 »