[quote name=\'Matt Ottinger\' post=\'222007\' date=\'Aug 4 2009, 05:45 PM\'][quote name=\'calliaume\' post=\'222005\' date=\'Aug 4 2009, 06:35 PM\']That aside, I would think a game would work better in the afternoon, with the kids home from school. (Do kids get home by 3 P.M. and watch game shows anymore? We did in the '60s and '70s, but that's because we only had seven channels and I'd seen every Popeye cartoon.)[/quote]
I'm not sure exactly where it came from, but some daytime programmer a long, long time ago said that you want to put your game shows in the morning and your soaps in the afternoon. The (now antiquated and sexist) logic was that housewives were busy with their housework in the morning, so you gave them something that didn't tax their attention, and by the afternoon, they could settle down and more closely follow the scripted stuff.
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The interesting thing was, in the early to mid-1960s -- well, start
here and keep going for the next four years or so -- you'll notice that CBS and NBC counterprogrammed one another in the daytime. If NBC was running a game show at a certain hour, CBS would counter with a soap or a rerun. If CBS had a game, that's when NBC would run their soap. This kept up until 1967, when Fred Silverman gave
Password the heave-ho and replaced it with
Love Is a Many Splendored Thing -- and over the next few years, soaps became more popular in the afternoons, using the theory Matt stated above. Maybe Silverman himself came up with that idea. (You'll notice, by the way, ABC wasn't part of the equation until
Password was dropped.)
Anyway, this kept going for four years (including a two-year period where
all three networks ran soaps from 3 to 4 -- with the exceptions of
General Hospital and the male-oriented
Edge of Night, none of them were overwhelmingly successful) -- until Bud Grant noticed this (along with the fact that CBS's daytime sitcom reruns were stinking up the joint), and we were off to the races.
Since the afternoon games have a history of success when they were allowed to run there -- check your EOTVGS in the 1970s, and note how many games in the top 3 ran after 1 PM... well, I really shouldn't expect television programmers to follow historical patterns, I suppose.
By the way, I'd like to thank whoever painstakingly put this on Wikipedia and sourced my website on some of the pages (of course, I couldn't have done my pages without Wesley Hyatt's book and the Brooks & Marsh tome).