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Author Topic: TPIR's Grocery Items That Must Not Be Named  (Read 5858 times)

TimK2003

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TPIR's Grocery Items That Must Not Be Named
« Reply #15 on: October 12, 2009, 11:10:43 PM »
In the days of bountiful daytime game shows, it seemed that in any given week, the consolation prizes/promotional considerations always had one or two exact products across all the shows on the same network, regardless of who produced the show.

Back in those days, did the networks have their own liaison for securing consolation prizes/promotional considerations for all the game shows on their schedule?

tvrandywest

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TPIR's Grocery Items That Must Not Be Named
« Reply #16 on: October 13, 2009, 12:02:40 AM »
[quote name=\'TimK2003\' post=\'228416\' date=\'Oct 12 2009, 08:10 PM\']... Back in those days, did the networks have their own liaison for securing consolation prizes/promotional considerations for all the game shows on their schedule?[/quote]
That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.

Randy
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TimK2003

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TPIR's Grocery Items That Must Not Be Named
« Reply #17 on: October 13, 2009, 10:42:09 AM »
[quote name=\'tvrandywest\' post=\'228420\' date=\'Oct 13 2009, 12:02 AM\']That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.[/quote]

So am I correct to say that when the daytime game show market "dried up" in the 80s, so did the schlokmeisters?  And once the schlockmeisters faded out, generic product placement (as seen on TPIR grocery games) became more prevalent?

tvrandywest

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TPIR's Grocery Items That Must Not Be Named
« Reply #18 on: October 13, 2009, 10:49:50 AM »
[quote name=\'TimK2003\' post=\'228441\' date=\'Oct 13 2009, 07:42 AM\'][quote name=\'tvrandywest\' post=\'228420\' date=\'Oct 13 2009, 12:02 AM\']That synchronicity was the result of the work of prize product-placement companies, sometimes known in the industry as "shlockmeisters", spreading a client's budget across the production companies. You've seen those company names: Promotional Consideration, Inc., PIC-TV, Exposure Unlimited, etc.[/quote]

So am I correct to say that when the daytime game show market "dried up" in the 80s, so did the schlokmeisters?  And once the schlockmeisters faded out, generic product placement (as seen on TPIR grocery games) became more prevalent?
[/quote]
Promotional Consideration, headed by former Hollywood Squares producer Art Alisi and his equally illustriative partner, Dan Fox, is still in business. But the business shifted from game shows. Other companies have not survived. I'm not privy to the specifics about the recent generic product descriptions and fewer paid placements at TPiR.

Randy
tvrandywest.com
The story behind the voice you know and love... the voice of a generation of game shows: Johnny Olson!

Celebrate the centennial of the America's favorite announcer with "Johnny Olson: A Voice in Time."

Preview the book free: click "Johnny O Tribute" http://www.tvrandywest.com

Lirodon

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TPIR's Grocery Items That Must Not Be Named
« Reply #19 on: October 15, 2009, 11:34:55 AM »
I suspect they may be doing it more this year to speed the show up, you can say "This sauce will make your pasta taste fresh and delicious" quicker than a long-winded promotional statement.