[quote name=\'tvwxman\' date=\'May 11 2004, 04:07 PM\'] [quote name=\'Ian Wallis\' date=\'May 11 2004, 03:06 PM\']
While I think that News is definately important, I always wondered why a station would need a solid three-hour block of it. I guess ratings must have proved it to be viable. [/quote]
The answer is simple : revenue. If we air a half hour syndicated show, we have to split the ad time with the syndicator. If we air a half hour news show, we get all the ads, and hence, all the revenue...
My station has added 7 hours of news weekly in the last year and a half....totalling 6 hours a day.... Too much? Maybe for some. Profitable? You better believe it...
Matt [/quote]
We're really straying off topic, but since I kinda started it, it's worth pointing out... the CBS station I get, WWJ 62 Detroit -- a CBS O&O -- carries NO local news. All that time is filled with... yup, syndicated programming. Mostly courtroom shows, some game shows like Millionaire and H2... and the other half of the duopoly, WKBD 50 (UPN) carries only a 10pm newscast produced by ABC affiliate WXYZ. (I don't get WKBD, but I think they're the ones that carry Feud in Detroit.) So, the nation's 10th largest market is served by only three television news operations.