Well here in Roanoke, WDBJ 7 (our CBS affiliate), the 4 pm hour has been one of their favorites for the past several years. First it started out in 1998, when Hollywood Squares premiered, it was paired with Home Improvement and several times throughout the year, it (HSq) would swap time slots within that hour. Then in '99 Feud came back on the air however it was on WFXR (FOX) here BUT Louie's second season was picked up by WDBJ, and HSq was bumped to weekend airings only for a short time, then it came back to be with Feud for a few years until our ABC affilate picked it up on Whoopi's last season with the show. With that in mind, a 30 minute slot opened up and Feud was all alone until Millionaire premiered at 4:30 a few years ago. Then Becker decided to make a house call and bumped Feud to a full hour at the 10am slot before PRICE, but Becker wasn't liked in our area so he was gone and Feud came back as it is currently with Millionaire as the lead-in to our 5pm newscast. I will also throw in that the 4pm slot is a very crucial time period in our market as two of the three BIG affilates, have their newscasts starting at 5pm. Take a look at what we have to offer...
TIME (WDBJ7/CBS) (NewsChannel 10/NBC) (WSET13/ABC)
4pm Family Feud Dr. Phil Montel
4:30pm Millionaire
5pm News 7 at 5 NewsChannel 10 at 5 Oprah