[quote name=\'Gus\' date=\'Jun 20 2005, 08:32 PM\']Not exactly K/W switching, but another story in the same vein: WJW in Cleveland had to change call letters in the 1970s due to ownership issues... I think... I wasn't alive then to understand the specifics of the incident, but I know that for some reason, they had to call themselves WJKW until 1987, when, they were allowed to revert back to the old three-letter WJW. Any Clevelanders know what all happened?
[snapback]89568[/snapback]
[/quote]
The story is this. Once upon a time, there was a CBS television affiliate in Cleveland with the call letters WJW owned by the same company which had an AM radio station at 850 on your dial called WJW. In 1977, there was an ownership change at either the radio or TV station and since WJW Radio had the call letters first and since both outlets were no longer owned by the same company, WJW Television ei8ht became WJKW-TV 8. This remained so until 1985 when the WJW Radio talk programming moved over to clear channel {before those were dirty words} 1100 WWWE and the 1100 squad--except for Pete Franklin's
Sportsline--were kicked over to AM 850, which then changed their call letters from WJW to WRMR. Since this freed up the WJW designation, TV 8 jumped on that dude and took those letters back for their use.
Quick post script: In 1994, TV 8 was owned by New World. Just before Labor Day of that year, they were the first CBS affiliate to switch to FOX. In the ensuing months, all of the New World affiliates would follow suit.
ObGameShows: Dick Goddard hosted
Bowling For Dollars on TV 8 from 1977 to 1979. The highest jackpot was won by a lucky bowler who earned just over $3000 (split with a Pin Pal in the home audience).